?>PlayOjo hopes to raise its reputation and prestige in Sweden with a new media campaign on responsible gambling.
The SkillOnNet-based online casino is launching a Swedish version of the Thumbs Up advertising campaign, which is currently airing in the United Kingdom.
The TV, radio and digital campaign focuses on responsible gambling and highlights the tools offered by PlayOjo, such as deposit limits and voluntary play restrictions, to help players take control.
The ads will air on major television channels including TV3, TV6, and Kanal 5, but not from 4 p.m. to 9 p.m. to reduce the risk of underage players viewing the ads.
"PlayOjo is an honest casino that puts players first, and we wanted to reflect that in our latest advertising campaign in Sweden," said Peter Bennett, head of marketing for the PlayOjo brand.
"The ads really help us understand the controls we have in place to ensure players are properly protected and the tools we give them to continue playing responsibly.
"In line with our previous decision to only place TV ads during post-peak periods, our latest campaign will not air from 4 p.m. to 9 p.m. every day, making PlayOjo the only online casino in Sweden that focuses on responsible gaming in all of its advertising and stops TV ads before 9 p.m. - reports the Swedish portal https://utlandskacasino.net/.
"We believe that our campaign" Likes "will help further solidify PlayOJO's position as Sweden's leading online casino and the only truly honest place to play."
PlayOjo announced earlier this year that it would not advertise in Sweden before 9 p.m. to avoid promoting its services to young people.
Swedish regulator Spelinspektionen has been quick to take action to crack down on what it considers excessive advertising by licensees since the market opened in January of this year. The Swedish Gambling Market Commission (Spelmarknadsutredningen) is currently analyzing ways to control advertising, which could lead to a total ban on all gambling advertising.
The regulator is due to meet with operators on September 17 after the trade group Branschföreningen för Onlinespel (BOS) demanded an urgent meeting after a number of operators were fined.
